Download The Daily Campus Fall 2008 Publication Schedule
Download The Daily Campus Spring 2009 Publication Schedule
For more information regarding advertising with The Daily Campus, please contact Diana Denton by e-mail or call at (214)768-4111.
Call 214-768-4554 or e-mail either dcads2@yahoo.com or ads@smudailycampus.com.
Download The Daily Campus Interactive Classified Form
Want to learn more about advertising with The Daily Campus?
Scroll down for advertising information at a glance for June 2008 - May 2009.
Information
Contact Information
The Daily Campus
Southern Methodist University
SMU Box 750456
314 Hughes-Trigg Student Center
3140 Dyer Street
Dallas, Texas 75275-0456
http://smudailycampus.com
Display Advertising: 214-768-4111
Advertising Manager: Diana Denton
Classified: 214-768-4554
Newsroom: 214-768-1512
FAX: 214-768-4573
E-mail: ads@smudailycampus.com
Circulation
The Daily Campus prints 5,000 copies daily,
Tuesday through Friday.
Student Enrollment: 10,941 students
- 49% male, 51% female
Staff and Faculty: 2,393
SMU Market Information
- $5.8 million per month in disposable income
- 99% dine out during a typical week, spending over $600,000
- 86% purchase clothing monthly, spending over
$1 million per month.
- 51% use the internet and shop online, spending nearly $500,000 per month
- 85% own vehicles
- 70.6% of the population live off campus
- 71.3% of the SMU market are over age 21
Source: Newton Marketing & Research, Fall 2005
Display Rates
National Rate
Rate $16.00 per column inch
| 2 - 4 times per semester | $11.75 |
| 5 - 10 times per semester | $10.25 |
| 11 or more times per semester | $9.00 |
Size Discounts
7.5% discount for quarter page (31.5 CI) or more
10% discount for half page (63 CI) or more
15% discount for full page (126 CI)
Early Payment Discount
5% discount applies to all ads paid in full and artwork submitted by 5 p.m., one week before publication.
Rates at a Glance
| 11x | 5-10x | 2-4x | 1x | |
| full page | $963.00 | $1,097.78 | $1,258.43 | $1,552.95 |
| 1/2 page | $510.30 | $581.18 | $666.23 | $822.15 |
| 1/4 page | $262.24 | $298.66 | $342.37 | $422.49 |
| 1/8 page | $141.75 | $161.44 | $185.06 | $228.38 |
Campus Display Rates
(SMU departments/organizations only)
Campus Discounts
Frequency Discounts
A 5% discount will be given for all campus ads run two or more times. All issue dates must be scheduled on the initial order.
Size Discounts
7.5% discount for quarter page (31.5 CI) or more
10% discount for half page (63 CI) or more
15% discount for full page (126 CI)
Early Payment Discount
5% discount will be given to campus ads if order and payment are received by 5 p.m. one week before publication date.
Campus Rates at a Glance
| 2x or more | 1x | |
| full page | $963.90 | $1,017.45 |
| 1/2 page | $510.30 | $538.65 |
| 1/4 page | $262.24 | $276.81 |
| 1/8 page | $141.75 | $149.63 |
Classified Word Rates
Classified Display Rates
Open Rate $16.25 per column inch
Maximum Size: 5 column inches
| 1 column inch | 1.479 inches |
| 2 column inches | 3.125 inches |
| 3 column inches | 4.75 inches |
| 4 column inches | 6.416 inches |
Classified Display Discounts
Frequency Discounts
| 2 - 8 times per semester | $13.00 |
| 9 - 32 times per semester | $10.25 |
| 33 - 57 times per semester | $8.00 |
| Every issue all semester | $6.25 |
Sodoku Sponsorship
Get premium placement for your business or event!
| Per week | $100.00 |
| Per month | $325.00 |
| Classified Size: | 3 col. inches x 1 inch |
Online Rates
The Daily Campus Online Ads
Reach students through their favorite medium - the web!
Page-views per month range between 80,000-120,000
Ads with Light rotation typically reach 5-10% of visitors.
Ads with Average rotation reach 20-25% of visitors.
Ads with Heavy rotation typically reach 30-40% of visitors.
Ad Sizes
| Button | 120x60 pixels |
| Square Button | 125x125 pixels |
| Vertical Banner | 120x240 pixels |
| Banner | 468x60 pixels |
| Rectangle | 300x250 pixels |
Cost with Print Ads (per month)*
| Light | Average | Heavy | |
| Button | $100 | $165 | $200 |
| Square Button | $125 | $215 | $250 |
| Vertical Banner | $145 | $245 | $300 |
| Banner | $165 | $285 | $350 |
| Rectangle | $185 | $315 | $450 |
Cost without Print Ads (per month)*
| Light | Average | Heavy | |
| Button | $145 | $245 | $300 |
| Square Button | $165 | $285 | $350 |
| Vertical Banner | $185 | $315 | $450 |
| Banner | $200 | $350 | $500 |
| Rectangle | $245 | $425 | $600 |
*The "with print" discount applies to clients, not agencies, currently running ads. If an agency wishes to claim the "with print" discount, the client for whom the agency is placing the ad must be running concurrent advertising.
Placing Online Ads
We can design your ad for FREE.
Or submit artwork in GIF, JPEG, PNG or TIFF format.
It can be animated, but NOT video or audio.
E-mail it to ads@smudailycampus.com.
Additional Opportunities
Color Rates
| Black and one color | $100 |
| Black and two colors | $200 |
| Black and three colors | $300 |
| Full Color | $350 |
Insert Rates and Front Page Notes
Preprinted Insert Rates
Stand out from the crowd with a specialized insert.
$100 per thousand 5,000 minimum
$130 per thousand Multi-advertiser rate
Front Page Notes
Make an impact with ads that stick.
$110 per thousand 5,000 minimum
Please submit two approval copies to our advertising office two weeks prior to distribution. Full press run must be received by printer one week before distribution.
Deliver to
Midway Press Inc.
645 Regal Row
Dallas, TX 75247
The Daily Campus Must Have Info
Advertising Policies
Acceptability
The Daily Campus reserves the right to reject advertising deemed to affect adversely the integrity and credibility of the newspaper as a source of truthful and accurate information, be repugnant to most of the readers served by the newspaper, or be in conflict with the educational mission of the university community served.
Liability
Sole responsibility for the content of an ad rests with the advertiser, who unconditionally agrees to hold The Daily Campus harmless should a claim arise and to pay for any and all expenses incurred as a result of publication of an ad. Should an ad not be published as ordered, The Daily Campus cannot be responsible for any losses or damages caused as a result. Should there be an error in an ad, The Daily Campus? liability is limited to the amount paid for the portion of the ad containing the error.
Terms of Payment
All rates listed are non-commissionable (net) rates.
Pre-Payment
Make checks and mail orders payable to The Daily Campus. MasterCard, VISA and Discover accepted.
Credit
All advertising is payable in advance. Credit is offered on a limited basis to preferred advertisers, and is subject to approval by business office.
SMU Departments/Organizations
Campus advertisements must be paid in advance with a signed check request, cash, or charged to a campus account number, Pony Express, MasterCard, VISA, or Discover account.
Contract and Copy Regulations
Cancellation
Requests must be received by noon three business days before publication. There will be no refunds after this deadline.
Contracts
Advertisers scheduling yearly contracts will receive our lowest column inch rate. Ask your representative or call 214-768-4111.
Proofs
Available by 3 p.m., two business days before publication. All corrections or changes must be received no later than 3 p.m., ONE business day before publication.
Tearsheets
Display advertisers will be mailed one tearsheet for each ad published on a weekly basis.
Production Services
The Daily Campus is pleased to offer our customers free ad design and layout. Charges may be assessed for extensive design, photography, graphic or typesetting services. All ads created by The Daily Campus remain its sole property.
Placement Guarantee
When available, clients may reserve guaranteed placement. 15% up charge.
Electronic Ad Submission
- E-mail ads to ads@smudailycampus.com.
- Acceptable software program files:
Adobe InDesign CS2, Photoshop CS2, or Illustrator CS2. Adobe PDF files are preferred.
- B&W images must be 200 DPI at final size, and CMYK images must be 300 DPI at final size.
- Full color ads must be designed in a CMYK color space. Spot color ads must be saved as black, plus spot color. Pantone number must accompany ad.
- We CANNOT accept ad copy in any Microsoft Office format - this includes Microsoft Word, PowerPoint and Publisher.
- The Daily Campus cannot guarantee that advertising submitted in a non-optimal format or without proper fonts will appear as desired when printed.
Deadlines
Display Advertising
The placement reservation deadline is 5 p.m. one week before publication. The ad copy deadline is noon three days before publication.
Classified Advertising
For a classified display ad the deadline is 5 p.m. three days before publication. The text ad deadline is 11 a.m. one day before publication.
Mechanical Requirements
Standard Page Size: 6 col. x 21"
The Daily Campus is a broadsheet newspaper using the Standard Advertising Unit (SAU) format. Ads that are 17.5 or more inches deep will run at full depth and be charged accordingly.
Ad sizes are determined by multiplying the number of columns wide by the depth in inches.
Standard Display Sizes
| Column Width | Inches |
| One Column | 2.056" |
| Two Columns | 4.25" |
| Three Columns | 6.431" |
| Four Columns | 8.625" |
| Five Columns | 10.806" |
| Six Columns | 13" |
Special Advertising Opportunities
Campus Coupon Book
September 9, 2008 and February 3, 2009: Your customers are back to school!
| - 8,000 books printed and distributed to all students, faculty and staff | |
| - Fall or spring book only | $299/coupon |
| - Fall and spring book | $495/both |
| - Coupon size (w=5.125", h=2.5") |
Deadlines: August 12, 2008 (fall) and January 13, 2009 (spring)
Sports Guide
September 5, 2008: Be seen by SMU students, staff & faculty, alumni, and their families attending the first football game of the year!
| - 6,000 guides printed and inserted into The Daily Campus | |
| - Full page ad (w=10", h=12.5") | $495 |
| - Half page ad (w=10", h=6.2") | $330 |
| - Quarter page ad (w=4.9", h=6.2") | $195 |
Deadline: August 29, 2008
Dining Guide
November 7, 2008: 99% of the SMU Community dine out at least once a week, spending over $600,000 per week. Take a bite of this lucrative market by featuring your favorite menu items, plus an informative sidebar.
| - 6,000 guides printed and inserted into The Daily Campus | |
| - Full page menu | $395 |
Deadline: October 24, 2008
Housing Guide
April 2, 2009: 76% of the SMU community live off campus. Feature your property, floor plans and amenities.
| - 5,000 guides printed and inserted into The Daily Campus | |
| - Full page ad (w=10", h=12.5") | $495 |
| - Half page ad (w=10", h=6.2") | $330 |
| - Quarter page ad (w=4.9", h=6.2") | $195 |
Deadline: March 20, 2009
Graduation Tabloid
May 6, 2009: Congratulate the Class of 2009 and promote your business.
| - 7,000 guides printed and inserted into finals edition of The Daily Campus |
|
| - Distributed on graduation weekend | |
| - Full page ad (w=10", h=12.5") | $495 |
| - Half page ad (w=10", h=6.2") | $330 |
| - Quarter page ad (w=4.9", h=6.2") | $195 |
Deadline: April 22, 2009
The Daily Campus 2008-2009 Publication Schedule
Special Pages
DC Deals runs every Wednesday.
Faith Directory runs every Friday.
Subscriptions
| Four issues bundled and mailed each week. | |
| One year | $110 |
| One semester | $60 |
Call 214-768-4545 to subscribe.
Special Guides
| September 5 | Sports Guide |
| September 9 | Fall Coupon Book |
| November 7 | Dining Guide |
| February 3 | Spring Coupon Book |
| April 3 | Housing Guide |
| May 6 | Graduation Tabloid |
Special Issues
| June 3 | First Year Mail Home |
| July 1 | AARO Orientation Sessions |
| August 19 | Fall Semester Move-in |
| August 25 | First Day of Classes |
| August 29 | SMU at Rice |
| September 5 | SMU vs. Texas State |
| September 12 | SMU at Texas Tech |
| September 19 | Family Weekend, SMU vs. TCU |
| September 25 | SMU at Tulane |
| October 3 | SMU at UCF |
| October 10 | SMU vs. Tulsa |
| October 17 | SMU vs. Houston |
| October 24 | SMU at Navy |
| October 31 | Halloween |
| November 7 | Homecoming, SMU vs. Memphis |
| November 14 | Homecoming, SMU at UTEP |
| November 25 | SMU vs. Southern Miss (Game Day - 11/29) |
| December 8 | Fall Semester Finals |
| January 16 | Spring Semester Move-in |
| January 20 | First Day of Classes |
| February 13 | Campus Cupids |
| March 6 | Spring Break |
| May 6 | Spring Semester Finals |
Thank you for your interest in advertising with The Daily Campus.
DISCLAIMER: Student Media Company, Inc. is an independent non-profit Texas corporation not affiliated with SMU in any capacity. It publishes The Daily Campus and Rotunda yearbook, both of which are edited by students. It also publishes the Directory of Students, Staff and Faculty.
Copyright 2001-2008 Student Media Company Inc.
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