The Daily Campus Publication Schedule
Download The Daily Campus Fall 2011 Publication Schedule
Download The Daily Campus Spring 2012 Publication Schedule
Display Advertising
For more information regarding advertising with The Daily Campus, please contact Diana Denton by e-mail or call at (214)768-4111.
Classified Advertising
Throughout 2011-2012, call 214-768-4554; e-mail dcclassads@smu.edu.
Download theThe Daily Campus 2011-2012 Interactive Classified Form
Scroll down for advertising information at a glance for June 2011 - May 2012.
The Daily Campus Rate Card in HMTL
A PDF of the The Daily Campus 2011 - 2012 Rate Card is now available for download; click here.
Information
Web site
www.smudailycampus.com
SMU Market Information
- $5.8 million per month in disposable income
- 99% dine out during a typical week, spending over $600,000
- 86% purchase clothing monthly, spending over $1 million per month.
- 85% own vehicles - 70.6% of the population live off campus.
- 71.3% of the SMU market are over age 21 Source: Newton Marketing & Research, Fall 2005
Street Address
Southern Methodist University
Hughes-Trigg Student Center
3140 Dyer Street
Suite 314
Dallas, Texas 75205
Mailing Address
Southern Methodist University
SMU Box 750456
Dallas, Texas 75275-0456
Display Advertising
Advertising Manager: Diana Denton
Phone: 214-768-4111
Fax: 214-768-4573
E-mail: ads@smudailycampus.com
Classified Advertising
Phone: 214-768-4554
E-mail: dcclassads@smu.edu
Newsroom
Phone: 214-768-1512
E-mail: dc@smu.edu
Circulation The Daily Campus
prints 5,000 copies 3x per week, Monday, Wednesday
and Friday; The Daily Campus is distributed at over
50 high traffic
locations.
Student Enrollment: 10,965.
• 51% male, 49% female.
• Staff and Faculty: 2,274
Advertising
Rates
National Rate
Rate - $16.25 per column inch
For businesses outside the Dallas/Fort Worth Metroplex
Local Retail Rates
Open Rate - $14.75 per column inch
Minimum Size: 7 column inches
All rates net to The Daily Campus
Local Retail
Discounts
Frequency Discounts
| 2 - 4 times per semester | $12.00 |
| 5 - 10 times per semester | $10.50 |
| 11 or more times per semester | $9.25 |
Size Discounts
7.5% discount for quarter page (32.25 CI) or more
10% discount for half page (64.5 CI) or more
15% discount for full page (129 CI)
Early Payment Discount
5% discount applies to all ads paid in full and artwork submitted by 5 p.m., one week before publication.
Local Retail Rates at a Glance
| 11x | 5-10x | 2-4x | 1x | |
| full page | $1,014.26 | $1,151.33 | $1,315.80 | $1,617.34 |
| 1/2 page | $536.96 | $609.53 | $696.60 | $856.24 |
| 1/4 page | $275.94 | $313.23 | $357.98 | $440.01 |
| 1/8 page | $149.16 | $169.31 | $193.50 | $237.84 |
Campus Display Rates
Campus Rate - $9.75 per column inch
(SMU departments/organizations only)
Campus Discounts
Frequency Discounts
A 5% discount will be given for all campus ads run two or more times. All issue dates must be scheduled on the initial order.
Size Discounts
7.5% discount for quarter page (32.25 CI) or more
10% discount for half page (64.5 CI) or more
15% discount for full page (129 CI)
Early Payment Discount
5% discount will be given to campus ads if order and payment are received by 5 p.m. one week before publication date.
Campus Rates at a Glance
| 2x or more | 1x | |
| full page | $1,014.26 | $1,069.09 |
| 1/2 page | $536.96 | $565.99 |
| 1/4 page | $275.94 | $290.85 |
| 1/8 page | $149.16 | $157.22 |
Classified Display
Rates
Open Rate - $16.25 per column inch
Maximum Size - 6 column inches
| 1 column inch | 1.33 inches |
| 2 column inches | 2.836 inches |
| 3 column inches | 4.33 inches |
| 4 column inches | 5.836 inches |
Classified Display
Discounts
Frequency Discounts
| 2 - 8 times per semester | $13.00 |
| 9 - 32 times per semester | $10.25 |
| 33 - 57 times per semester | $8.00 |
| Every issue all semester | $6.25 |
Classified Word
Rates
3 consecutive issues - $20.00
6 consecutive issues - $30.00
Additional days - $3.25 each
- All ads run in print and online editions
- Classified ads must be prepaid
- Maximum of 25 words
- 50¢ per word over 25 words, one time charge
- $5 charge to revise any word ad
- Refunds cannot be issued for cancelled ads
Sodoku Sponsorship
Get premium placement for your business or event!
| Per week | $100.00 |
| Per month | $325.00 |
| Classified Size: | 3 col. inches x 1 inch |
Front Page
Sponsorship
Premium front page placement, banner strip ad
| 6 col. in x 2 in, full color | $815.00 |
Pigskin Pick ‘Em Weekly Footbal Contest
Sponsorship
Your business logo displayed prominently on the week’s contest ballots as SMU plays to win your prize!
| Per week | $200.00 |
| Gift Certificate to the week’s winner | $50.00 |
Preprinted Insert
Rates
Stand out from the crowd with a specialized
insert.
$103 per thousand 5,000 minimum
$155 per thousand Multi-advertiser rate
Front Page Notes
Make an impact with ads that
stick.
$115 per thousand 5,000 minimum
Please submit two approval copies to our advertising office two weeks
prior to distribution. Full press run must be received by printer one
week before distribution.
Deliver to
Midway Press Inc.
Attn: Doug Jeffrey
645 Regal Row
Dallas, TX 75247
972-331-9351
Color Rates
Add a Pop of Color
Charges are in addition to the cost for black and white
space.
| Black and one color | $103 |
| Black and two colors | $206 |
| Black and three colors | $309 |
| Full Color | $360 |
Online
Rates
The Daily Campus Online
Ads
www.smudailycampus.com
• Page-views per month range between 80,000-120,000
• Ads with Light rotation typically reach 5-10% of visitors.
• Ads with Average rotation reach 20-25% of visitors.
• Ads with Heavy rotation typically reach 30-40% of visitors.
Ad Sizes
| Wide Skyscraper | 160 x 600 pixels |
| Banner | 468x60 pixels |
| Rectangle | 300x250 pixels |
Cost with Print Ads (per month)*
| Light | Average | Heavy | |
| Banner | $165 | $285 | $350 |
| Rectangle | $185 | $315 | $450 |
| Wide Skyscraper | $235 | $400 | $575 |
Cost without Print Ads (per month)*
| Light | Average | Heavy | |
| Banner | $200 | $350 | $500 |
| Rectangle | $245 | $425 | $600 |
| Wide Skyscraper | $315 | $545 | $765 |
*The "with print" discount applies to clients, not
agencies, currently running ads. If an agency wishes to claim the "with
print" discount, the client for whom the agency is placing the ad must
be running concurrent advertising.
Placing Online
Ads
We can design your ad for
FREE.
Or submit artwork in GIF, JPEG, PNG or TIFF format.
It can be animated, but NOT video or audio.
E-mail ad to ads@smudailycampus.com.
Sizing
Broadsheet Column Sizes
Standard Page Size: 6 col. x 21.5"
The Daily Campus is a broadsheet newspaper using the Standard Advertising Unit (SAU) format. Ads that are 17.5 or more inches deep will run at full depth and be charged accordingly.
Ad sizes are determined by multiplying the number of columns
wide by the depth in inches.
Standard Display Sizes
| Column Width | Inches |
| One Column | 1.833" |
| Two Columns | 3.833" |
| Three Columns | 5.833" |
| Four Columns | 7.833" |
| Five Columns | 9.833" |
| Six Columns | 11.833" |
The Daily Campus
Policies and Information
Advertising
Policies
Acceptability
The Daily Campus reserves the right to reject
advertising deemed to affect adversely the integrity and credibility of
the newspaper as a source of truthful and accurate information, be
repugnant to most of the readers served by the newspaper, or be in
conflict with the educational mission of the university community
served.
Liability
Sole responsibility for the content of an ad rests with the advertiser,
who unconditionally agrees to hold The Daily Campus
harmless should a claim arise and to pay for any and all expenses
incurred as a result of publication of an ad. Should an ad not be
published as ordered, The Daily Campus cannot be
responsible for any losses or damages caused as a result. Should there
be an error in an ad, The Daily Campus liability is
limited to the amount paid for the portion of the ad containing the
error.
Terms of Payment
All rates listed are non-commissionable (net) rates.
Pre-Payment
Make checks and mail orders payable to The Daily
Campus. MasterCard, VISA and Discover accepted.
Credit
All advertising is payable in advance. Credit is offered on a limited
basis to preferred advertisers, and is subject to approval by business
office.
SMU Departments/Organizations
Campus advertisements must be paid in advance with a signed check
request, cash, or charged to a campus account number, MasterCard, VISA,
or Discover account.
Contract and Copy
Regulations
Cancellation
Requests must be received by noon three business days before
publication. There will be no refunds after this deadline.
Contracts
Advertisers scheduling yearly contracts will receive our lowest column
inch rate. Ask your representative or call 214-768-4111.
Proofs
Available by 3 p.m., three business days before publication. All
corrections or changes must be received no later than 3 p.m., TWO
business days before publication.
Tearsheets
Upon request, display advertisers will be mailed one tearsheet for each
ad published on a weekly basis.
Production Services
The Daily Campus is pleased to offer our
customers free ad design and layout. Charges may be assessed for
extensive design, photography, graphic or typesetting services. All ads
created by The Daily Campus remain its sole
property.
Placement Guarantee
When available, clients may reserve guaranteed placement.
15% up charge to space only.
Electronic Artwork
Submission
- E-mail ads to ads@smudailycampus.com.
- Acceptable software program files:
Adobe InDesign CS3, Photoshop CS3, or Illustrator CS3. Adobe
PDF files are preferred.
- B&W images must be 200 DPI at final size, and CMYK images must be
300 DPI at final size.
- Full color ads must be designed in a CMYK color space. Spot color ads
must be saved as black, plus spot color. Pantone number must accompany
ad.
- We CANNOT accept ad copy in any Microsoft
Office format - this includes Microsoft Word, PowerPoint and
Publisher.
- The Daily Campus cannot guarantee that
advertising submitted in a non-optimal format or without proper fonts
will appear as desired when printed.
Deadlines
Display Advertising
The placement reservation deadline is 5 p.m. one week before
publication. The ad copy deadline is noon three days before publication.
Classified Advertising
For a classified display ad the deadline is 5 p.m. three days before
publication. The text ad deadline is 11 a.m. one day before
publication.
Special Advertising
Opportunities
Campus Coupon Book
September 14, 2011 and February 3, 2012: Your customers are
back to school!
| - 8,000 books printed and distributed to all students, faculty and staff | |
| - Fall or spring book only | $325/coupon |
| - Fall and spring book | $525/both |
| - Coupon size (w=5.125", h=2.5") |
Deadlines: August 29, 2011 (fall) and
January 13, 2012 (spring)
Sports Guide - Pull Out
Section
September 9, 2011: A complete look at SMU athletics and the
Mustangs who will star on the fields and courts.
| - Normal broadsheet ad rates and sizes apply. | |
| - 5,500 printed |
Space Deadline: September 2, 2011;
Art Deadline: September 6, 2011
Dining Guide
November 4, 2011: 99% of the SMU Community dine out at least
once a week, spending over $600,000 per week. Take a bite of this
lucrative market by featuring your favorite menu items, plus an
informative sidebar.
| - 6,000 guides printed and inserted into The Daily Campus | |
| - Full page menu | $395 |
Space Deadline: October 21, 2011;
Art Deadline: October 25, 2010
Gift Guide - Pull Out
Section
November 21, 2011: Holiday gift ideas abound in this issue that
will be seen by students, faculty, and staff before and during the
Thanksgiving break.
| - Normal broadsheet ad rates and sizes apply. | |
| - 5,000 printed |
Space Deadline: November 14, 2011;
Art Deadline: November 16, 2011
Best of SMU & Park Cities/Dallas -
Pull Out Section
January 27, 2012: The Best of SMU Park Cities/Dallas Edition
gives voice to the SMU community and showcases their favorite local
businesses and campus attributes. Businesses have the opportunity to
thank students, faculty, and staff for their continued
support.
| - Normal broadsheet ad rates and sizes apply. | |
| - 5,000 printed |
Space Deadline: January 20, 2012;
Art Deadline:January 24, 2012
Housing Guide
March 2, 2012: 76% of the SMU community live off campus.
Feature your property, floor plans and amenities.
| - 5,000 guides printed and inserted into The Daily Campus | |
| - Full page ad (w=10", h=12.5") | $525 |
| - Half page ad (w=10", h=6.2") | $350 |
| - Quarter page ad (w=4.9", h=6.2") | $225 |
Space Deadline: February 20, 2012;
Art Deadline: February 24, 2012
Graduation Tabloid
May 2, 2011: Congratulate the Class of 2012 and promote your
business.
| - 7,000 guides printed and inserted into finals edition of The Daily Campus | |
| - Distributed on graduation weekend | |
| - Full page ad (w=10", h=12.5") | $525 |
| - Half page ad (w=10", h=6.2") | $350 |
| - Quarter page ad (w=4.9", h=6.2") | $225 |
Space Deadline: April 23, 2012;
Art Deadline: April 25, 2012
The Daily Campus
2011-2012 Publication
Schedule
Special Pages
DC Deals runs every Wednesday.
Faith Directory runs every Friday.
Subscriptions
Four issues bundled and mailed each week. |
|
One year |
$110 |
One semester |
$60 |
Call 214-768-4545 to subscribe.
Special
Publications
See Large Scale Image of our Spring 2012 Publication
Calendar At Bottom of Page
Thank you for your interest in advertising with The Daily
Campus.
DISCLAIMER: Student Media Company, Inc. is an independent non-profit Texas corporation not affiliated with SMU in any capacity. It publishes The Daily Campus and Rotunda yearbook, both of which are edited by students. It also publishes the Directory of Students, Staff and Faculty.
Copyright 2001-2011 Student Media Company Inc.
is a member of the 
