Ad Rates

National Rate
Rate – $16.25 per column inch

We now offer our local rates to ALL advertisers. Welcome to the neighborhood!


Local Retail Rates

Open Rate – $15 per column inch

Minimum Size: 7 column inches

All rates net to The Daily Campus


Local Retail Discounts

Frequency Discounts

Times Run/Semester $/Column Inch
2 – 4 $12.25
5 – 10 $10.75
11 or more $9.50

 

Size Discounts

7.5% discount for quarter page (32.25 CI) or more

10% discount for half page (64.5 CI) or more

15% discount for full page (129 CI)

Early Payment Discount

5% discount applies to all ads paid in full and artwork submitted by 5 p.m., one week before publication.


Local Retail Rates at a Glance

11x 5-10x 2-4x 1x
full page $1,041 $1,178 $1,343 $1,644
1/2 page $551 $624 $711 $870
1/4 page $283 $320 $365 $447
1/8 page $153 $173 $197 $241

Campus Display Rates

Campus Rate – $10 per column inch

(SMU departments/organizations only)


Campus Discounts

Frequency Discounts

2 or mire times/semester: $9.50 per column inch

Size Discounts

7.5% discount for quarter page (32.25 CI) or more

10% discount for half page (64.5 CI) or more

15% discount for full page (129 CI)

Early Payment Discount

5% discount will be given to campus ads if order and payment are received by 5 p.m. one week before publication date.


Campus Rates at a Glance

2 or more 1x
full page $1,041 $1,096
1/2 page $551 $580
1/4 page $283 $298
1/8 page $153 $161

 

Add a Pop of Color

Charges are in addition to the cost for black and white space.

Black and one color $103
Black and two colors $206
Black and three colors $309
Full Color $360

 


 

Color Examples

ColorExamples


 

Print

 

Classified Display Discounts

Frequency Discounts

2 – 6 times per semester $13.00
7 – 20 times per semester $10.25
21 – 43 times per semester $8.00
Every issue all semester $6.25

 


 

Classified Word Rates

3 consecutive issues – $20.00

6 consecutive issues – $30.00

Additional days – $3.25 each


 

Classified Word – Add Ons

Over 25 Words $ 0.20 per word, per day
Small Headline $ 0.10 per word, per day
Medium Headline $ 0.15 per word, per day
Large Headline $ 0.20 per word, per day
Bold Font $ 0.25 per word, per day
Box/Outline of Ad $ 0.50 per day

 

• $5 charge to revise any word ad

• The Daily Campus Advertising Manager reserves the right to reject any ad

• Refunds cannot be issued for cancelled ads


 

Classified Form for Fall 2014/Spring 2015

Fill out and print or e-mail The Daily Campus Classified Advertising Form. Ads begin August 25, 2014.

 


 

Contact Classified Department

Throughout Fall 2014/Spring 2015, call 214-768-4554.

E-mail dcclassads@smu.edu.


 

Classified Word Rates Winter and Summer breaks (Valid December 12, 2014 – January 15, 2015 and May 7, 2015 – August 24, 2015)

30 Days Online for $30

– All ads run in online edition only

– Classified ads must be prepaid

– Maximum of 25 words

– 20¢ per word over 25 words, one time charge

– $5 charge to revise any word ad

– Refunds cannot be issued for cancelled ads


 

Front Page Sponsorship

Premium front page placement, banner strip ad

Bottom Banner on Front Page, 6 col. in x 2 in, full color $815.00
Top Banner on Front Page, 6 col. in x 2 in, full color $950.00

 


Sodoku Sponsorship

Get premium placement for your business or event!

Per week $100.00
Per month $325.00
Classified Size: 3 col. inches x 1 inch

 


 

Front Page Notes

Make an impact with ads that stick.

$115 per thousand. Full press run required.

Please submit two approval copies to our advertising office two weeks prior to distribution. Full press run must be received by printer one week before distribution.


 

Preprinted Insert Rates

Stand out from the crowd with a specialized insert.

$103 per thousand 5,000 minimum

$155 per thousand Multi-advertiser rate

 

Deliver to

Midway Press Inc.

Attn: Doug Jeffrey

645 Regal Row

Dallas, TX 75247

972-331-9351


 

Advertising Sales

Contact our advertising team for more information about advertising with The Daily Campus.
214.768.4111
dcads@smu.edu

Press Information

Midway Press, Inc.

Attn.: Doug Jeffery

645 Regal Row, Dallas, TX 75247

972-331-9351

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