Ad Rates

National Rate

Rate – $16.25 per column inch
For businesses outside the Dallas/Fort Worth Metroplex


Local Retail Rates

Open Rate – $14.75 per column inch
Minimum Size: 7 column inches
All rates net to The Daily Campus


Local Retail Discounts

Frequency Discounts

2 – 4 times per semester

$12.00

5 – 10 times per semester

$10.50

11 or more times per semester

$9.25

Size Discounts
7.5% discount for quarter page (32.25 CI) or more
10% discount for half page (64.5 CI) or more
15% discount for full page (129 CI)

Early Payment Discount
5% discount applies to all ads paid in full and artwork submitted by 5 p.m., one week before publication.


Local Retail Rates at a Glance

11x 5-10x 2-4x 1x
full page $1,014.26 $1,151.33 $1,315.80 $1,617.34
1/2 page $536.96 $609.53 $696.60 $856.24
1/4 page $275.94 $313.23 $357.98 $440.01
1/8 page $149.16 $169.31 $193.50 $237.84

Campus Display Rates

Campus Rate – $9.75 per column inch

(SMU departments/organizations only)


Campus Discounts

Frequency Discounts
A 5% discount for all campus ads run two or more times. All issue dates must be scheduled on the initial order.

Size Discounts
7.5% discount for quarter page (32.25 CI) or more
10% discount for half page (64.5 CI) or more
15% discount for full page (129 CI)

Early Payment Discount
5% discount will be given to campus ads if order and payment are received by 5 p.m. one week before publication date.


Campus Rates at a Glance

2x or more

1x

full page

$1,014.26

$1,069.09

1/2 page

$536.96 $565.99

1/4 page

$275.94

$290.85

1/8 page

$149.16

$157.22


Add a Pop of Color

Charges are in addition to the cost for black and white space.

Black and one color

$103

Black and two colors

$206

Black and three colors

$309

Full Color

$360


Color Examples

ColorExamples


 

Print

Classified Display Discounts

Frequency Discounts

2 – 8 times per semester

$13.00

9 – 32 times per semester

$10.25

33 – 57 times per semester

$8.00

Every issue all semester

$6.25


Classified Word Rates

3 consecutive issues – $20.00
6 consecutive issues – $30.00
Additional days – $3.25 each


Classified Word – Add Ons

Over 25 Words

$ 0.20 per word, per day

Small Headline

$ 0.10 per word, per day

Medium Headline

$ 0.15 per word, per day

Large Headline

$ 0.20 per word, per day

Bold Font

$ 0.25 per word, per day

Box/Outline of Ad

$ 0.50 per day

• $5 charge to revise any word ad
• The Daily Campus Advertising Manager reserves the right to reject any ad
• Refunds cannot be issued for cancelled ads


Classified Form for Fall 2013/Spring 2014

Fill out and print or e-mail The Daily Campus Fall 2013/Spring 2014 Interactive Classified Form Ads begin August 21, 2013.


Contact Classified Department

Throughout Fall 2013/Spring 2014, call 214-768-4554.
E-mail dcclassads@smu.edu.


Classified Word Rates Summer 2013 (Valid December 12, 2013 – January 16, 2014)

30 Days Online for $30

- All ads run in online edition only
- Classified ads must be prepaid
- Maximum of 25 words
- 50¢ per word over 25 words, one time charge
- $5 charge to revise any word ad
- Refunds cannot be issued for cancelled ads


Front Page Sponsorship

Premium front page placement, banner strip ad

Bottom Banner on Front Page, 6 col. in x 2 in, full color

$815.00

Top Banner on Front Page, 6 col. in x 2 in, full color

$950.00


Sodoku Sponsorship

Get premium placement for your business or event!

Per week

$100.00

Per month

$325.00

Classified Size:

3 col. inches x 1 inch


Front Page Notes

Make an impact with ads that stick.
$115 per thousand 5,000 minimum
Please submit two approval copies to our advertising office two weeks prior to distribution. Full press run must be received by printer one week before distribution.


Preprinted Insert Rates

Stand out from the crowd with a specialized insert.
$103 per thousand 5,000 minimum
$155 per thousand Multi-advertiser rate

Deliver to

Midway Press Inc.
Attn: Doug Jeffrey
645 Regal Row
Dallas, TX 75247
972-331-9351


 

Advertising Sales

Contact our advertising manager, Diana Denton, for more information about advertising with The Daily Campus.
214.768.4111
ddenton@smu.edu

Press Information

Midway Press, Inc.

Attn.: Doug Jeffery
645 Regal Row, Dallas, TX 75247
972-331-9351

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