Advertising Acceptability Guidelines
Student Media Company, Inc., hereinafter referred to as the "Company," reserves the right to reject advertising submitted for publication in The Daily Campus, Rotunda yearbook, The Directory of Students, Staff and Faculty and on the Company's Web site, for any reason.
1. The Company presumes that most advertising copy submitted for publication will meet the standards embodied in these Guidelines. But, the Company also recognizes that some advertising copy, if published, would diminish the integrity and credibility of student media as sources of truthful and accurate information, would be repugnant to most readers/listeners served by the media, or would be in conflict with the educational mission of Southern Methodist University.
This includes advertising copy that promotes academic dishonesty and/or violates local, state and federal statutes related to libel, obscenity, invasion of privacy and copyright infringement. This includes copy that is misleading or deceptive or that grossly exaggerates or makes unwarranted, unsubstantiated or unfair claims. This includes copy that encourages the evasion or violation of any campus, municipal, state or federal law, regulation or ordinance.
2. The Company holds the advertiser fully responsible for the contents of an advertisement and for complying with applicable legal statutes and Company policies and procedures, and for obtaining model releases and seeking required copyright waivers, etc. Additionally, the Company holds the advertiser fully and unconditionally responsible for all claims as a result of publication/broadcast of an advertisement as well as for any and all expenses arising therefrom.
3. The Company conforms to local, state and federal Affirmative Action and Equal Employment Opportunity guidelines and will not accept for publication advertising that discriminates on the basis of race, age, sex, disability, religion, national origin or sexual orientation, except in those instances in classified employment and housing advertising when gender is a bona fide occupational qualification or when gender preferences are stated in ads involving shared living facilities.
4. The Company will not knowingly accept advertising that (a) encourages students to purchase reports and/or research material done by others; (b) requires readers to send money to obtain further information on a product or service; (c) promotes the sale of such products and services as drug paraphernalia, tobacco, fireworks, adoption through/by individual(s), handguns, and organ donations; and (d) patently encourages and/or promotes illegal, inappropriate or irresponsible use of alcoholic beverages, drugs and other substances, e.g., "Drink and Drown," "Crash and Burn," "All You Can Drink," or drinking contests. Advertising copy is expected to conform to requirements of the Texas Alcoholic Beverage Commission.
5. Additionally, the Company will not knowingly accept advertising that most readers in the University environment would consider offensive or in poor taste. It will submit such copy in advance of publication to an internal review process outlined in the final paragraph of these Guidelines. This copy may include, but not be limited to, products or services that frequently have served as "fronts" for questionable, sometimes illegal or unethical activities, e.g., masseurs and masseuses, envelope stuffing and work-at-home projects, dating or escort services, sex-oriented chat lines and toll/toll-free numbers, modeling, topless clubs, pornographic movies, pregnancy referral, gambling, "get rich quick" promotions, advertising mentioning a product or service other than that provided by the advertiser, or advertising containing the words "must be 18."
6. The Company will reproduce currency only in black and white and then only in reduced (no larger than 75 percent) or enlarged (at least 150 percent) sizes.
7. The Company will use the University logo and other trademarked University symbols in advertisements promoting non-university sponsored activities and products only if a royalty agreement between the University and the advertiser exists.
8. The Company will consider copy for "personal" ads if (a) the ad is placed in person (no phone orders will be accepted) and (b) photo identification is provided (ID incorporating social security or student identification number and/or valid Texas driver's license accepted). The Company will record the identification number plus permanent address and phone number on the insertion order.
9. The Company requires that, as a service to readers and as a help in applying the Advertising Acceptability Guidelines, the majority of all advertising copy be in English. Single line deviations to this rule will be allowed for emphasis only.
10. The Company requires that most advertising copy read left to right, and it will accept no advertising designed to run sideways/upside down or with features distracting from aesthetic appearance and violating design standards. Handwritten or typewriter text is discouraged.
11. The Company owns all advertising copy created--in whole or in part--by Student Media Company personnel.
12. The Company discourages use of advertising design resembling standard news and editorial matter and, when necessary to differentiate between the two, requires that a border be placed around an advertisement using a "news" font and that the word "Advertisement" be clearly and conspicuously printed at the top. The text also may require the name of the sponsor of the advertising.
13. The Company accepts opinion advertising to allow forums for presentation of diverse ideas and opinion, including those differing from the editorial positions of the various media, so long as such advertising is consistent with the Advertising Acceptability Guidelines. The Company requires and will publish full identification of the sponsors of all opinion advertisements. The Company requires evidence that all persons named in the advertising copy have given permission for use of their names.
The Company has delegated responsibility for reviewing and making decisions regarding the acceptability of questionable advertising for publication in student produced media to teams of three students, normally the two chief news-editorial staffers and the student advertising manager/sales & marketing manager, i.e., Editor, Managing Editor, and student Advertising Manager for The Daily Campus. As part of the review process, the team shall seek guidance and information from a variety of sources, including appropriate members of the Company's professional staff, legal counsel, municipal, state and federal government agencies, and consumer, business and industry trade groups.
Approved by Board of Directors, April 28, 1998.