Print Advertising

Design Services

Student Media Company is pleased to create an ad for you. Design services – depending on the extent of creative, typographic and design work required – will be quoted and charged separately. All charges will be discussed prior to services rendered.

All ads and photos produced by Student Media Company remain its sole property.

Placement Guarantee

When available, clients may reserve guaranteed placement.
15% up charge to space only.


Electronic Artwork Submission

Digital Files

• E-mail ads to smucw_ads@smu.edu – Adobe PDF files are preferred.
• Fonts MUST be OUTLINED, ensuring that fonts print properly.
• All images must be embedded within the ad file.
• Full color ads must be designed in a CMYK color space.
• Spot color ads must be saved as 100% black, plus spot color.
• The appropriate Pantone number must accompany the ad.

Resolution

• B&W images must be a minimum of 200 PPI at final size and CMYK images a minimum of 300 PPI at final size.
• Line art must be 300 PPI minimum. Rasterized text must be 300 PPI.
• DO NOT use art from an internet site – 72 PPI web images print poorly.

File Formats

• Acceptable software program files:

ProductionSpecs

• We DO NOT accept ad copy in any Microsoft Office format — this includes Microsoft Word, PowerPoint and Publisher.

• Student Media Company cannot guarantee that advertising submitted in a non-optimal format or without proper fonts will appear as desired when printed.

• Student Media Company and its publications are not responsible for the quality of ads sent electronically and published in the newspaper.

Tabloid Advertising Sizes

Standard Page Size: 10.38″ x 10.83″

SMU Campus Weekly is a tabloid newspaper that uses modular advertising sizes.


Standard Display Sizes

Size

Dimensions

Center Spread (Double Truck)

21.75″ x 10.83″

Full Page

10.38″ x 10.83″

Half Page

Vertical: 3.35″ x 10.83″

Horizontal: 10.38″ x 5.33″

Third Page

Vertical: 3.35″ x 10.83″

Horizontal: 10.38″ x 3.5″

Fourth Page

5.1″ x 5.33″

Sixth Page

Vertical: 3.35″ x 5.33″

Horizontal: 5.1″ x 3.5″

Twelfth Page (Business Card)

3.35″ x 2.58″