Tobi attracts online shoppers

03/21/13 12:43 PM

By Alexa Horner / alexah@smu.edu For people who can’t stand waiting in lines, being in crowded malls, and fighting to get their size on a piece of clothing, shopping online is their sanctuary. With the growth of social media and technology, online shopping is becoming the “next big thing” in the retail business. Shopping online has its perks: you most likely get the size and style you want, you can type in exactly what you are looking for, and sometimes score deals that you wouldn’t normally get in the store. Tobi, the expanding and hit online store, fits all of these qualities. Tobi requires the online shopper to become a member before being able to shop the site. The upside of this is the special prices and certain rewards that only the members are notified of and receive....

Author of blog Man Repeller comes to Dallas

03/03/13 18:55 PM

By Hillary Schmidt / hjschmidt@smu.edu Leandra Medine will be at Neiman Marcus NorthPark Center on Thursday, March 6 from 6-8p.m. Medine will debut her upcoming collaboration with clothing line Patterson J. Kinkaid (PJK). About: Man Repeller was launched in 2010. It is a highly acclaimed fashion blog that showcases Medine’s personal style, which is quirky and at times tomboy. She is known for her honesty and humor, which has attracted over 95,000 subscribers. PJK clothing line was started in 2009 by Creative Director Chelsey Santry and embodies the “laid-back California” style. Contact info for event: (214) 363-8311 Visit her blog site here. See her collaboration with PJK here. ...

An easier way to curl your hair

02/24/13 22:38 PM

By Hillary Schmidt / hjschmidt@smu.edu There are plenty of ways to curl you hair. You can use rollers, a spring clamp curling iron and even a straightener. But, to make things easier try out a clipless curling iron- although it’s rather new on the market, stylists have become hooked… and there’s a good chance you will be too if you give it a try! An ordinary curling iron has a clip that you place your hair in between, but this often leaves crimp marks. Clipless curling irons leave your hair crease free and curls smooth because you simply wrap the hair around the barrel and let your hands do the twisting instead of a clip. One of the most popular clipless curling irons on the market is the Sedu Revolution Clipless Curling Iron. It comes in three different widths: 38mm, 25mm...

The Lucite Heel

02/21/13 14:15 PM

By Hillary Schmidt / hjschmidt@smu.edu From Diane von Furstenberg to Kate Spade, designers everywhere are modernizing the classic heel this spring. Lucite, which is a solid, transparent plastic, is replacing the typical synthetic heel. Lucite heels are the perfect touch to a spring shoe, and look great with bright colors! To keep up with the modern look, go for a boxy heel. And for all you tall girls who try to steer away from height, or simply any girl who hates to put on a stiletto, lucite heels look just as good (if not better) when they’re shorter. 1 or 2 inch heels keep you close to the ground, and thanks to the boxy shape they’ll keep you from stumbling! Here are some examples to get you started: Diane von Furstenberg Kate Spade MICHAEL Michael Kors ...

Spring 2013 trends right off the runway

02/17/13 17:48 PM

By Hillary Schmidt / hjschmidt@smu.edu New York Fashion Week has come and gone, but here is a breakdown of the most popular trends from top designers that were seen on the runways. Bold, bright colors Gentle whites (e.g. lace) Frills and ruffles Black and white (stripes too!) Leather Florals As you may notice, quite a few of these trends have been in style since the fall season. This should cut down spending if you have already invested in some of these pieces! And, as always, don’t feel like you have to force a trend. Take the idea of the, and make it your own! ...