The Independent Voice of Southern Methodist University Since 1915

The Daily Campus

The Daily Campus

The Independent Voice of Southern Methodist University Since 1915

The Daily Campus

The Independent Voice of Southern Methodist University Since 1915

The Daily Campus

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Tory Burch takes on the treadmill with FitBit line

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Tory Burch is trying on the fitness world. (Courtesy of Tory Burch)

In the past few years, the gym has become more than just a place to go the morning after one (okay, two) too many margaritas. With the market takeover of Lululemon’s flirty workout tops and sleek yoga outfittings, the treadmill is now just as fashionable as the sidewalk.

These days it seems that designers are all trying to get in on the savy athletic wear trend, from Stella McCartney creating a namesake line for Adidas to brands like MICHI popping up all around.

Now that athletic clothing has been taken care of, sporty luxury jewelry is the new item to top off your gym time wardrobe. This fall, fashion industry leader Tory Burch and the athletic tech wizards of FitBit are teaming up for bring you just that.

We all know Tory Burch, but what is this FitBit she is partnering with? FitBit is a physical activity tracker that is designed to help you become more active, eat a more well-rounded diet, sleep better and ultimately, live a healthier lifestyle.

The FitBit is shaped like a clip and is about 2 inches long, allowing you to clip it onto any part of your clothing you find most suitable. Throughout the day, this little device logs a wide variety of data about your activities, including distance traveled, number of steps you have taken and the calories you have burned. At night, you slip the clip piece into a wristband and it can monitor all aspects of your night’s sleep, from when you go to bed to your deepest hours of slumber.

Now factor in Tory Burch’s cult following and stylish jewelry design and your Pure Barre class will look better than it ever did before. The collection features three different designs for every kind of style.

There is a gold metal bangle for those that want to conceal the FitBit tracker and go from the gym straight to a night out. There is also a silicone printed bracelet for a more casual pop of color which comes in both fuchsia and “Tory Navy”.

Bracelets aren’t your thing? No fear, there is also a pendant gold necklace similar to the bangle for those who would prefer something around their neck instead of their wrist.

Prices for these stylish pieces start at $38 for the silicone bracelet and then go north to just shy of $200 for the gold bangle and pendant. Pre-order has already started with a ship-out date set for Oct. 30.

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