The Dallas Mavericks have unintentionally created a rallying cry for Mavs fans everywhere.

Dallas is six games below five hundred (22-28) but have sworn to their fans and to each other that they will finish with a winning record.

“We are losing right now, but this isn’t a losing organization,” said Mavericks forward Shawn Marion.

The Mavericks have made a verbal pact not to shave until they are above .500. Since the pledge became publicly known, Dallas has defeated Portland and Golden State at home.

However, their new facial hair was not the direct cause for the 105-99 win over Portland, nor was it the reason for the 116-91 rout of the Warriors.

The beards represent a chance for fans and players to grow closer and connect, which is something that has been lacking since the 2011 championship run. Remember the slogan, “The time is now?”

The “no shave” agreement isn’t some marketing scheme, nor was it developed by their front office.

This is something developed by the players and was brought to the light by the media. It is reminiscent of the antlers or the bear claws of the Rangers in 2010.

Many people that are close to the team are tossing away their razors in support, while others are a bit more reserved and wonder whether or not they would simply be participating in a gimmick.

Head coach Rick Carlisle hasn’t participating yet, but he said he is open minded to the idea, if the players ask him to join.
I for one am all for the beards as long as it works. It’s only weird if it doesn’t, right?

In addition to the Mavericks more rugged appearance, the beards provide a way for the fans to actively participate in their journey as they fight to make the playoffs. Being a part of a team’s struggles and success is why people love sports.

People love underdogs because more often than not, they picture themselves in the same boat.

They draw hope from the team, rejoice in their success and shed tears in their defeat.

Anything that will bolster support, inspire fans, and unite a struggling team is worth getting behind.

Follow me @demo36 and let me know what you think about the Mavericks and their beards.