Neiman Marcus and Highland Park Village open new boutiques
Despite the state of the national economy, the fashion market in Texas is booming.
As the industry awakens from its annual winter hibernation, Dallas welcomes two new shopping experiences to the fashion scene.
Neiman Marcus announced this month the opening of the CUSP boutique within the NorthPark Center location.
CUSP offers a refined variety of contemporary clothing, accessories, shoes and bags that focus on the consumer’s personal interest and style.
The boutique is not just another department in the luxury retailer, but a space all its own.
CUSP accounts for around 2,000 square feet of the store.
The section has been structured in a fresh and innovative way, arranged by trend and straying away from the normal set-up of designer sections.
The CUSP boutique appeared on the Dallas fashion scene with a bang.
Nicole Richie made a personal appearance to promote her Winter Kate line March 4, already creating hype about the boutique.
Other designers available for purchase at CUSP include French Connection, Kite and Butterfly and Parker and Torn.
“The new CUSP shops within Neiman Marcus stores create an even more dynamic and exciting shopping experience for our customers,” President and CEO Karen Katz said.
“Like Neiman Marcus, CUSP has a highly edited point of view of fashion and the trends that appreciates and inspires our customer’s sense of personal style.”
Katz also recognizes that CUSP gives them the opportunity to “experiment with new collections and emerging fashion ideas.”
The innovative concept of CUSP is not exclusive to Dallas, however. Neiman Marcus is inserting branch versions of the boutique in Atlanta and San Francisco as well.
But Highland Park Village is known for harboring the most premiere designer shops in North Texas, and is gearing up for a new addition in the form of red-soled shoes.
That’s right – Texas is finally getting a Christian Louboutin boutique.
“Bringing such a dynamic designer to Highland Park Village is extremely exciting for us,” partner and director of Leasing for the center Stephen Summers said.
“Our focus is to provide our clientele with cutting edge and classic, iconic brands…words that are synonymous with Christian Louboutin.”
The store, a 1,300 square foot space formerly occupied by Banana Republic, will officially open around the corner from Patrizio in the fall.