Aerie pop-up shop visits SMU

Students are talking about their latest Aerie purchases after the pop-up shop appeared on SMU’s campus this week.

“I love it,” sophomore Hannah Mikhail said about the pop-up. “It’s like a good de-stressor between classes.”

Aerie set up tents at The Flagpole from Wednesday, Sept. 4 to Thursday, Sept. 5 as part of the #AerieREAL Pop-Up Tour. Students could score a 40 percent off discount and a free tote bag when they used their AEO Connected accounts.

Students browse at the Aerie pop-up shop on Wednesday, Sept. 4, 2019. Photo credit: Cristin Espinosa

“I really liked it,” sophomore Donatella Donado said. “It was a cool experience. Everyone was really nice. I liked that if you signed up you get discounts.”

The trendy, laid-back clothing brand is known for their college pop-ups where students can browse through racks, chat with friends, and take a study break. SMU students took advantage of the pop-up’s convenient location and stopped by the shop in between classes.

“It’s easy to just shop here because like I don’t have a car,” Donado said. “So, it’s really convenient to just get clothes here.”

A daybed is featured inside the trailer at the Aerie pop-up on Wednesday, Sept. 4, 2019. Photo credit: Cristin Espinosa

The appeal of the Aerie shop’s convenience might motivate other stores to pop up at The Flagpole. Mikhail, who purchased a sweater and a dress from the Aerie shop, says she’s looking forward to seeing future shopping opportunities at The Flagpole.

“I think they should do, like, more pop-up stores at SMU,” Mikhail said. “I think it’s like really successful.”