Apple announces new products

Apple announced an updated version of the iPhone 5S today, the iPhone SE, short for special edition. Although the iPhone SE, has a 4-inch screen, significantly smaller than iPhone 6plus 5.4 inch screens, it is just as powerful.

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Apple brought about this innovation in response to customers voicing their love of the 4-inch screens. In fact, Apple sold over 30 million 4-inch-screened iPhones in 2015, according to Greg Joswiak of Apple.

Features of the iPhone SE will include an iOS 9.3 system, a 64-bit A9 processor, 12 mega-pixel camera, improved battery life, faster Wi-Fi, Wi-Fi calling, live photos, retina flash (on the front camera also), focus pixels, touch ID and apple pay.

The iPhone 5s also has a stainless steel logo, like the iPhone 6S.

“It has advanced technologies that makes it the most powerful phone ever,” Joswiak said on Apple’s Special Event via

The iPhone SE, priced at $399, will also be cheaper than the iPhone 6, making the phone more attainable to people around the world.

Mike Murphy of Quartz suspects that the iPhone SE will do well, even though it is not much cheaper than the current iPhones.

“It will likely be a welcome edition for all those who don’t want to stretch out their fingers to use their phone,” Murphy wrote in an article on

The iPhone SE will be available for preorder March 24 and ship out March 31.

Apple has also announced a new price for the Apple watch beginning today for $299, only a year after its initial launch. A variety of colors in the new woven nylon bands will be available for purchase. New colors in the sport and leather bands will also be available.

Additionally, Apple introduced the new iPad Pro, with a 9.7-inch retina display that weighs less than a pound. According to Phil Shiller of Apple, many customers enjoy the 9.7 inch iPad screens. Apple has sold over 200 million 9.7-inch screens, to this day.

This iPad has features that the original iPad Pro has, such as the four speakers and A9X processor. However, a new innovation is that this iPad pro will feature a true-tone screen. The screen will adjust to colors of the room you’re in, which will make it easier to read. It also has a 12 megapixel camera, like that of the iPhone 6. The iPad Pro 9.7-inch starts at $599 and will be available March 31.

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