Have you ever spent hours and hours scrolling through your favorite social media just watching video after video?
We see videos on all forms of social media, such as YouTube, Facebook, Twitter, Instagram, and so many other platforms. Over the years advertising through video has become more and more popular for a good reason.
There are plenty of different tips and tricks that you can learn to make successful promotional videos for your brand.
Keep reading for our ten tips on how to make a promotional video for your company.
1. Attention Grabber
When making your video you need it to start off with an interesting attention-grabber right away. Making the introduction to your video entertaining is important because you want something that people will continue watching.
Getting someone to click your video is half of the battle the other half is getting them to stay and watch. You want your views to stay on your video so they can see the information that you’re trying to advertise. You should figure out the best way to hook your views so they continue watching your video.
2. Don’t Focus on What You’re Trying to Sell
The goal of creating a promotional video is to sell your products or services but that isn’t what you should be focusing on. You want your videos to be entertaining and something that people want to watch. Then buying your products is a by-product of that.
You’ve rarely heard of someone who actively enjoys watching commercials so no one wants to watch an entire video dedicated to selling a product. Instead, you need to figure out the best way to hide the fact you’re trying to sell a product by making your video entertaining.
3. Improve Your SEO
There are many ways that creating video contact can help improve your SEO so more people find your products or services through search engines. Video SEO can completely change the way that your brand is portrayed on the internet and can help to give you great numbers.
Google uses many different facets and numbers from your website to see how high you can rank on their search. Having someone watch a video on your website is an awesome way to increase the duration of a visit to your website.
4. Find Your Audience
Everyone knows that when you market you will have a target audience, but when it comes to video marketing you need to figure out where your target audience is? This means that you will need to find the best social media platform for your videos to be viewed.
Sometimes your target audience could be on Snapchat, YouTube, or even Instagram. It is up to you to figure out the best platform to post your content. You may even realize that you need to make content for a few different social media platforms as your audience can be all over.
5. Make an Interesting Title
A great way to get people to click on your video is to make an interesting title that can also help to grab their attention. You may have amazing content in your video but if it doesn’t have a good title, then it may not get many videos.
You can use clickbait in your video title as long as you aren’t lying to your views. Clickbait is making an outrageous claim in the title just to get people to click on your video. You can make your title outrageous to get clicks as long as it is somewhat true.
6. Make a Good Thumbnail
Along with an interesting title, another great way to get more clicks on your video is by making a good thumbnail. Thumbnails are an important way to gain more subscribers and viewers to your videos regularly.
A good thumbnail is a great picture, informative, and it’s aesthetically pleasing. If all of your videos have similar thumbnails, then they will look better cohesively on your page. Making a custom thumbnail is a great way to get more click on your videos.
7. Call to Action
The end of your video is a great place to tell your viewers exactly what you want them to do. If you want them to subscribe or buy a product, then tell them at the end of the video. As long as the rest of your video was filled with great and entertaining content, then taking the last few seconds to tell your viewers exactly what you want them to do is fine.
8. Spy on the Competition
One of the best ways to figure out what kind of content you should be posting is to see what kind of content your competition is posting. Your goal isn’t to copy their content exactly but rather figure out what they aren’t doing or what they aren’t doing well.
Now you can go ahead and make your own content but make it better. In the world of getting more clicks and sales, people are always trying to one-up each other. You can learn a lot about what you should be doing from your competition so make sure that you’re always on the lookout.
9. Make Interesting Content
So you could follow all of these tips and tricks perfectly, but if your content isn’t interesting, then it won’t help you or your brand. Make awesome videos that people want to watch.
You could make tutorials or reviews on how people can use your products in their everyday life. Some people even like to go behind the scenes of brands and see how they operate on a daily basis. Do a little research and see what kinds of videos your target audience wants to watch.
10. Keep Them Short
Another great tip is to keep your videos short but not too short. When you’re first starting out your videos can be varying lengths and then you can see which videos your viewers enjoy the most.
Sometimes people don’t want to sit through a twenty-minute video but could get all of the information you’re offering in a seven-minute video. It all depends on your products or services and how you’re trying to advertise them. For Snapchat or Instagram stories, you will obviously only want to make your vides last 30-60 seconds.
How to Make a Promotional Video Successful
There are plenty of different tips and tricks that you can follow when trying to figure out how to make a promotional video successful. You should do a few trial and error projects to see what your target audience enjoys most.
