Are you looking to improve your content game in the new year? If so then you’ll want to consider online video content, the new king!

While it might seem that crafting YouTube important videos is going to be more time consuming than written SEO content, making videos can be worth your while and can help you reach a much larger audience than a simple blog.

Here’s what you need to know about why you should be creating a video on a website in the 2020s.

1. We Live in a Visual Age

Books and reading are indeed timeless. They will never die out. But it’s also true that we no longer live in the age of Dickens and Eliott where people could devote so much of their life to reading thick 900 page novels as one of their only forms of entertainment.

We live in a visual age where people get most of their information and entertainment from visual content. Whether that is television news, Netflix dramas or YouTube vlogs, visuals are the new king.

And the time once devoted to reading serialized novels like Bleak House in the Victorian era is now devoted to watching twenty episodes of a Netflix series such as The Crown.

You-Tube is the ultimate video content search engine. Many music videos have over 1 billion views. this is why programmatic video is quickly becoming the future of video advertising and why video advertising will soon generate as much revenue as written SEO content.

You can also easily create video content with a smartphone or even a webcam so you don’t need to spend thousands of dollars on equipment.

2. Video Is Good for Websites

Websites can seem a little bit bland and a little bit boring in the modern age. Videos can spice them up. Videos also offer a human face to a company or service in a way that text and photos on their own cannot.

What’s more, many websites play videos automatically when users click on them. This is great for advertising as it means the viewer can be hooked by an advert they might never have thought to watch.

3. SEO Works for Video as Well

Many people think that SEO is purely about written content and that you cannot optimize a video in the same way to generate views and clicks. But this is not the case.

You can search for YouTube videos via Google videos and their search engine algorithms work in much the same way as their algorithms for blog content.

Keywords are important but so too is the length of time the visitor sticks around on your video, which means Google rewards videos that are genuinely great quality.

Video Is the New King

There is no doubt that video is the new king of content and is here to stick around. With YouTube integrated into Google’s video search rankings and more people than ever choosing to watch content online, there’s never been a better time to get creating some top quality video content.