Businesses everywhere are beginning to understand the importance of building a good brand. Reports show that 70% of brand managers will sacrifice growth to focus on building their brand.
The problem is that it takes a lot for your brand to stand out in today’s world. Keep reading to learn nine strategies you can use today to strengthen your brand.
1. Start a Blog
Your customers need to trust you if you want them to make a purchase. It’s hard to do that if you haven’t established yourself as an authority in your industry.
You can use your blog to give insight on topics in your industry. Give a how-to guide on how to do something or make a prediction about the future. Every post you make increases your credibility in the eyes of your customers.
If you don’t know what to talk about, you can make use of a keyword research tool to figure out what your customers are searching for. If you find questions that get a lot of searches, then you can also rank in Google and get free search engine traffic.
2. Get on Social Media
You can’t attract new visitors to your brand unless you can get in front of them. If you’re looking for a place to start, look to social media.
You can use your social media accounts to reach your customers whenever you wish. If you use a social media management tool, you can send a message to all your accounts with a push of your button.
If you want to make the best use of these accounts, make sure your branding is consistent across everything. You want your brand to have the same image, no matter where your customers interact with you.
3. Commit to a Cause
Consumers are much more aware of social issues than they were in the past. You can’t get away with bad behavior anymore. If you’re discovered acting in bad faith, you’re going to damage your reputation and lose customers.
On the other hand, you can use this trend to your advantage. Find a cause that aligns with your business and commit resources to it.
Your customers will identify more with your brand when you do this. You’ll be able to use your cause to help find new customers and increase the loyalty of your old ones.
4. Learn About Your Customers
It’s hard for a company to produce content for their customers if they don’t understand them. If you send the wrong message, you won’t be able to appeal to the people who are most likely to buy your product.
You can increase the effectiveness of your brand by learning who your customers are. A more targeted message will help your brand appeal more to these individuals.
Of course, not all of your customers will be the same. You can use the data you gathered to create different content for your other audiences.
5. Make the Advantage of Your Products Apparent
Some brands immediately spring to mind when you think of buying products. Take Apple, for instance. It’s one of the go-to brands for people who want to buy a laptop for visual work.
Integrate the advantages of your product into your brand’s messaging. Every time someone looks at your brand, they should know exactly why they should buy your product over your competitors.
Of course, don’t highlight features you can’t deliver on. Make sure your products are as good as you say they are. If you can’t deliver on your promises, then you’re going to hurt your brand image.
6. Create a Compelling Tagline
Do you think you could describe your business in a few words? Unfortunately, not many companies can. The problem with this is that it makes it harder to tell people what your brand is about.
Focus on creating a simple, easy to remember tagline. You can use your tagline to help define your business, target audience, and what you’re company is about.
7. Develop Video Content
The days of people only reading and looking at images on the internet are over. Video consumption makes up a lot of the activity on the internet today. If you want to increase the chance of a customer seeing your content, you need to start making videos.
A video is a better way to show your customers who you are. It’s much easier to be personable and give a better delivery of your message.
Using video to promote your content can also increase your conversions. Studies show that landing pages that include video saw an 80% increase in conversions.
8. Put Your Customers First
It isn’t enough to build a good brand and create a great product. Your company and brand won’t survive if you don’t provide excellent service to your customers.
You need to audit every part of the customer lifecycle to look for issues. Once you find your issues, make a plan to solve these problems and train your employees on your new procedures.
You can also find problems by asking your customers. Send a survey to your current customers to find out how your company can serve them better.
9. Find a Consultant to Help
It isn’t easy to be objective when working on your business. You start seeing things a certain way after working with something for so long.
Bringing in an outside consultant can help bring a fresh perspective. They can see issues and come up with ideas that you and your team may not have been able to see yourselves.
Make sure to learn more about what services a brand consultant can offer.
Never Stop Working to Strengthen Your Brand
It isn’t hard to lose relevance in business today. The internet has made it easier than ever for anyone to start a business and get attention on social media. Make sure you keep trying new strategies to strengthen your brand to make it something your customers never forget.
You need to stay up to date with social media if you want to stay in front of your customers.