A new year calls for a killer new marketing strategy.
The start of 2020 marks the beginning of a new decade. As a marketing professional, your New Year’s Resolution should not be to create a top-notch marketing campaign, but also incorporate tools that make your job more efficient than ever before.
There are millions of digital tools to pick from, so how do you know which ones will take your marketing skills to the next level? Let’s explore.
The Top Digital Tools for 2020
From creating killer blog content to keeping all of your social media platforms organized, here are the top ten digital tools to boost your company’s marketing strategy in 2020.
LeadPages is a fast and easy way to create landing pages. The software helps small businesses connect with an audience, collect their information, and turn the prospects over to their sales team. The web pages are responsive to adapt to all screens and easily integrate with email automation software.
LeadPages offers hundreds of ready-made templates to choose from. Once a template is selected, the users can easily create lead magnets, webinar pages, and landing pages. LeadPages also has an integrated Facebook Ad Builder to drive social media followers to first-rate landing pages.
LeadPages works with over 40,000 small businesses to create high-converting web pages. There are three different tiers, which include Standard, Pro, and Advanced. The prices range from $25 per month to $199 per month.
UberSuggest is your go-to digital tool when it comes to organizing your blog. The software helps marketers discover new keywords and blog topics. The tool also allows you to gain valuable insights into organic and paid keywords, as well as the ROI they provide.
If you’re stuck on keywords, UberSuggest offers content creators long-tail phrases and hundreds of alternative keyword suggestions. For SEO experts, the tool allows digital marketers to inspect backlinks and determine the most worthwhile sites to collaborate with.
UberSuggest is owned by Neil Patel. The service can be purchased through working with his team.
3. Canva Pro
A major portion of your marketing strategy depends on effective branding and design work. That’s where Canva comes in. Canva is a graphic design tool that allows users to create social media posts, flyers, brochures, and edit photos.
Canva comes with free stock photography, graphics, and ready-made templates for fast and easy designs. Canva Pro allows you to create a team and determine the company’s designated colors and logos for everyone to use. More than 10 million people use Canva in 179 countries.
You can use Canva Free for standard templates and fonts. Businesses can upgrade to Canva Pro for $9.95 per month. Canva Pro features over 4 million photos and elements, 1,000 fonts, priority support, and unlimited storage.
4. Curve Ball Video Brochures
Flyers and paper brochures may have been effective tools in the past, but we have entered a new decade. In 2020, video brochures will become your go-to digital tool.
A video brochure is an LCD screen integrated into a printed brochure. This marketing tool offers high engagement and delivers real sales results. It’s one of the most effective ways to get your message across to your target market.
Video content can be easily changed, and no internet connection is necessary. The video brochures are available in softcover, hardcover, HD, and can be up to seven inches in height.
Sendible allows you to streamline social media channels. The tools make planning and scheduling social media posts simple and easy. No matter how many different platforms you’re using or if you’re posting on behalf of multiple clients, Sendible makes social media marketing simple.
Sendible reports in-depth reports for users. The analytics outline the optimal posting times, website traffic, and highlights the most engaging content. Sendible is integrated with several social platforms, including:
- Google My Business
Sendible offers all users a 30-day free trial. After, you can choose from plans as low as $29 per month or $299 per month for large-scale operations.
BuzzStream is a digital tool designed to take your SEO and content marketing strategies to the next level. The software helps users identify the best link building opportunities.
Marketers can use the BuzzMarker to find contact information for bloggers, influencers, and owners of popular websites. All of the information is placed in the BuzzStream Dashboard for easy access. The BuzzStream Dashboard also catalogs all link requests, so you can document and check analytics for each link request.
BuzzStream offers a Starter kit priced at $24 per month. More advanced tiers include the Group and Professional software. These are priced at $99 and $299 per month.
7. Google Ads
Google Ads is certainly not a new digital tool, but it’s still just as effective as ever. Google Ads allows marketers to beat out other businesses for the top spot in a Google search.
Marketers can design their Google Ads campaigns to deliver specific objectives. Keywords can be used to drive website visits, encourage customers to call a business, or even increase foot traffic.
Google Ads follow a pay-per-click strategy. Marketers only pay for the results their campaign is designed for. Charges are based on clicks, calls, impressions, and website visits.
Throughout 2019, 87% of marketing professionals utilized videos as a marketing tool. That means your 2020 marketing strategy cannot be complete without a few top-notch videos.
Vidyard creates marketing videos that include interactive call-to-actions. Each video can be personalized for your intended target market. Sales videos can be created within minutes to help your team convert and close deals.
Vidyard offers free memberships, but businesses who are serious about video content creation should consider Vidyard Pro, Starter, or Plus. The prices for these packages range from $15 per month to $850 a month.
MailChimp is an easy-to-use email marketing tool. Marketers can house all of their email contacts in one spot and use MailChimp to send out mass email campaigns. MailChimp offers segmentation tools so users can target specific users through more personalized emails.
In addition to making email marketing easy, MailChimp has landing pages, social media integration, and website building tools. There are four different packages available, with one being a free kit for beginners. MailChimp Essentials, Standard, and Premium packages range from $9.99 to $299 per month.
Organizing your marketing projects starts with efficient project delegation. Asana is a digital tool that will allow you to get your work done fast and more effectively than in prior years. Asana is an effective and easy-to-use project management software.
Asana allows users to assign tasks to team members, generate progress reports, and help your team stay on track for success. Asana allows for conversations to occur directly within the tasks, so all team members stay updated. Project managers can create visual project plans to map out an entire marketing strategy, pinpoint risks, and ensure everything is getting done.
Asana Basic is a free version for small businesses. Asana Premium runs at $10.99 per month, while Asana Business is priced at $24.99 a month. For large companies, Asana Enterprise is available through directly contacting the Asana sales team.
Are You Ready to Get Down to Business?
These digital tools should help you jumpstart your 2020 marketing campaign and leave your competition in the dust. Not only will these top ten tools make your life easier, but they’ll help you create state-of-the-art marketing material that customers cannot ignore.