New luxury tailgate village added to the Boulevard

As new Head Football Coach Chad Morris seeks to enhance the performance of SMU Football this fall, SMU Athletics struck a deal to enhance the pregame experience.

The Boulevard is getting a makeover this year, replacing the traditional white tents with tricked-out shipping containers. Mustang Sports Properties, the official media rights holder for SMU Athletics, has teamed up with Block Party Suites to provide a high-end tailgating experience to the already famous boulevarding tradition.

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Each 20-foot shipping container can accommodate 30 to 40 guests with 500 square feet of space. The space is equipped with a rooftop deck, lower lounge level, two HD satellite TVs, Bluetooth surround sound speakers, ceiling fans, custom signs, and private bathroom access.

“Each suite is designed to optimize the gameday atmosphere, while keeping in mind comfort and customization for the fans,” said Block Party Suites co-founder and CEO Adam Ward.

“Bringing Block Party Suites on as a partner gives us another opportunity to enhance the game day experience for SMU fans. SMU offers a great tailgating atmosphere and adding luxury suites should only enhance the Boulevard experience,” said Rick Hart, SMU Director of Athletics

The suites will be part of a new tailgate village on Binkley Avenue that will include popular food and beverage trucks from all-over Dallas.

“We are really looking forward to going into the Boulevard, an already historic tailgate spot, and transforming it with our luxurious suites,” Ward said.

Rice and TCU are among those testing the suites at one of their home games this season. According to Ward, “there are a number of programs interested in what SMU and Block Party Suites are creating along the Boulevard.”

The company hopes to expand nationally to NASCAR, the PGA and the NFL among others. SMU is the first to use the suites and will be the model for the rest of the country.

A new era in SMU football is off to an exciting start.

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