Adidas looks West

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Grammywatch Performers
FILE - In this Dec. 1, 2014 file photo, Kanye West performs during the World AIDS Day (RED) concert In Times Square in New York. West will perform at the Grammy Awards with Paul McCartney and Rihanna. The Recording Academy announced Tuesday, Feb. 3, 2015, that the acts will perform their new single, �FourFiveSeconds,� for the first time at the awards show on Sunday. (Photo by Charles Sykes/Invision/AP, File)

Whenever you are at the supermarket or the drugstore, the aisles are usually lined with magazines.

If you have ever stopped and glanced at the glossy covers of one of these magazines, you may find Kayne West’s face plastered across them.

In fact, it seems that Kanye West is everywhere these days. He’s often found saying some ridiculous, inappropriate comment or showing up on E! Network’s staple reality TV show “Keeping Up With The Kardashians.”

Most often, though, you may find him the subject of fashion commentary.

Love him or hate him, West has become a very visible player in the fashion game.

He prides himself on sporting the latest fashions from designers like Givenchy or Balenciaga and he and new wife Kim Kardashian recently signed on to star in Balmain Paris’s latest campaign.

Come New York Fashion Week, however, Kanye, may be adding a new line to his growing resume.

In an Instagram post by Renaissance menswear buyer Rahmon Ehlen, showing what looks to be an invitation, it appears that Kayne West and Adidas will be releasing their collaborative collection during the fashion show frenzy.

The post has since been removed, adding to the mystique of the unveiling.

This perhaps mistaken post comes shortly after Adidas announced they were going to launch an app that would allow users to sign-up, reserve and pick-up the collaboration collection sneakers. The app is appropriately named Confirmed.

The launch of such an app would allow buyers to guarantee they can get their hands on a pair of the highly anticipated sneakers.

This could eliminate the need for old fashion midnight lines around the block waiting for launched products.

While no confirmation has been made by Kanye’s camp, the signs are all pointing toward a release during the busy shows of New York Fashion Week.

Hopefully, for all the sneak aficionados out there, this is true.

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