SMU Look

Coach changes name to Tapestry

 -  -  10


Coach, Inc. announced its name change Oct. 11 to Tapestry, Inc. The name change comes following the recent acquisitions of Kate Spade and Stuart Weitzman.

The New-York based luxury brand was founded in 1941 by Lillian and Miles Cahn and has only represented its own brand, Coach, until May 2015, when the company acquired Stuart Weitzman for $574 million. This acquisition was followed by the purchase of Kate Spade for $2.4 billion earlier this year.

Screen Shot 2017-10-16 at 10.04.20 PM.png
Tapestry, Inc. website Photo credit: Tapestry, Inc.

CEO Victor Luis believed the company needed a name that represents all three brands equally and not just embody one. Luis told USA Today in an interview that he wanted to create a “platform for [their] shared values” and “avoid any confusion” between the three companies. “The opportunities for each of our brands are truly boundless because imagination has no limits,” Luis wrote on the Tapestry Inc. website.

Tapestry also signifies the intertwining of these brands, as the word is used in reference to a form of textile art. However, some were not fond of the company’s new name.

The name change will not affect Coach’s merchandise, for those that may worry about their Coach designer handbags or clothing items. Tapestry, Inc. will serve as the parent company for Coach, Kate Spade and Stuart Weitzman. The name change will officially take place Oct. 31, when its New York Stock Exchange symbol changes from COH to TPR, according to NASDAQ.

Will the name change prove to be a success for the luxury retailer? Only time will tell. In the meantime, check out the latest trends by Tapestry Inc. brands at the following websites: http://www.coach.com/, https://www.katespade.com/, http://www.stuartweitzman.com/home/.

10 recommended
comments icon0 comments
0 notes
104 views
bookmark icon

Write a comment...

Your email address will not be published.