SMU Look

Glossier pops by Dallas, attracts new customers

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The coveted health and beauty brand Glossier has gained much popularity over the last few years, including over 800,000 Instagram followers and over 40,000 Twitter followers. Celebrities have also become fans, including Taraji Henson, Chrissy Teigen and Reese Witherspoon.


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Glossier products range from cleansing masks to lip balms. Photo credit: Lisa Salinas

The online company has gained so much popularity that its demand has brought it to host pop-up shops around the world.

Glossier is stopping by Dallas for a week from Nov. 10-15 at a pop-up shop on Knox/Henderson Avenue. Glossier will have a pop-up shop in London next week, according to a Glossier showroom editor. The company has been exclusively online until its New York City showroom opened last December.

Glossier was founded in 2012 and began as beauty blog Into the Gloss in 2010. Glossier is dedicated to providing the best beauty and health products. It sets itself apart as a brand by emphasizing the life their customers bring to the products — not the other way around. Glossier beauty and skincare products range from lip balms, concealers, moisturizers, Vitamin C serums and skin tints.

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The Dallas Glossier pop-up shop was the perfect spot for Instagram-worthy photos. Photo credit: Lisa Salinas


Naturally, some products stand out from the rest. Glossier’s top-selling product is the boy brown, which is different from a traditional brow product in that one of its prime ingredients is beeswax. First-time Glossier shopper Roselyn Hernandez was became a fan of the product.

“I really like the boy brow, which is what I bought,” Hernandez said. “I also like the perfect skin tint, which I didn’t think I would like, but now I am thinking about purchasing. It’s really minimal coverage, but I kind of like it.”

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Glossier Dallas pop-up shop Photo credit: Lisa Salinas


Hernandez had heard about Glossier but was skeptical to buying the products online without trying them out.

“This is my first time using it and interacting with the product,” Hernandez said. “I am pretty excited. I found out about this yesterday and I was like, ‘I have to come and see it.'”

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Glossier pop-up shop décor Photo credit: Lisa Salinas


Check out boy brow and the rest of Glossier’s coveted products at the Dallas Knox/Henderson pop-up location until Nov. 15. For a full-list of Glossier products, visit

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