CUSP by Neiman Marcus at NorthPark Center transformed into the “World of Rebecca Minkoff” on Sept. 18.
Minkoff, a designer, wore a geometric printed blouse, bold leather skirt and bright red lipstick to meet and greet guests alongside hostess Lauren Scruggs, creator of “Blog by Lolo.”
Guests enjoyed free monogramming to complement their new Minkoff must-haves, makeup applications and cake balls that bore a striking resemblance to disco balls.
CUSP included Minkoff in its festivities to celebrate the newly renovated boutique because of how well their two brands align.
“Rebecca Minkoff has been a part of the Neiman Marcus family for some time and it has been exciting to see her collection grow from handbags to shoes to ready-to-wear. She is such a fun person and her designs and lifestyle really appeal to the CUSP customer. The event was a complete success,” Ye-Hui Lu, public relations manager at Neiman Marcus, said.
Krystal Schlegel, the popular blogger behind “Krystal Schlegel- The Style Book” and an SMU alumna, was one of the 200 attendees at the event.
“I love Rebecca’s edgy and young looks! She has mastered tailoring and fun patterns that can take you from work to girls night out effortlessly,” Schlegel said.
Schlegel also spotted Minkoff’s classic “M.A.B.” tote at the event and hopes to own one in the near future — monogrammed of course. The minimalist tote is timeless with a simple structure, leather tassel decoration and plenty of room to carry around your daily essentials.
Minkoff is most well known for her handbags now, but she originally was noticed for her “I Love New York” T-shirt design in 2001. Minkoff’s “M.A.B.” tote aka the “Morning After” handbag really launched the brand into style superstardom in 2005. The bag was and continues to be a must-have accessory for women from all walks of life.
“People at the time were sick of logos and sick of bags being $1,000 so here was a bag by a young designer with a contemporary price point. Now that same bag is $200 cheaper. I think that women like to be noticed for their bag, not necessarily for the logo,” Minkoff said.
The core of Minkoff’s brand was quickly labeled as a downtown, romantic aesthetic. When Minkoff girls walk into a room “they’re stopped for what they’re wearing and they feel confident and sexy, which is the most important thing,” Minkoff said.
Minkoff rose through the fashion ranks grabbing the attention of the Accessories Council in 2011. As she received the award for Breakthrough Designer, Minkoff remembers feeling honored, humbled and blessed for her hard work to be recognized.
But it’s not all work and no play for Minkoff’s team. When women used to purchase one of Minkoff’s iconic bags, they would find a card inside with a picture of a good-looking guy and his phone number. Women everywhere used to think a salesclerk had developed a little crush, but it was actually a fun marketing technique designed by the company.
“The idea in the beginning was that every girl should have a boy to call and the phone number does direct you to our website. We’ve since discontinued the cards because we got too many people upset- not women but men. They would find it in their wife’s purse and it would cause a fight! Vincent had to go away,” Minkoff said.
Minkoff designs are inspired by travel. India is her next dream destination.
“I don’t know when I’ll be able to go, but it’s the vibrancy and the colors — there’s such a rich texture to their lives that I want to immerse myself in it,” Minkoff said.
“Minkettes” have lots to look forward to on the fashion horizon. The company will finally open its first store at the beginning of next year.