Two brands with ties to Dallas partner for the ultimate NYFW look

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When you hear the names Mary Kay and Lela Rose, your next thought should be Dallas.

Mary Kay, which was founded here in 1963 has since grown into an international beauty empire. Meanwhile, Lela Rose, who was born and raised in Dallas but now works out of NYC, opened her flagship store right here in Highland Park.

For the first time ever, the two brands partnered up, creating the ultimate “beauty meets fashion” look for New York Fashion Week.

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Luis Casco is Mary Kay's global beauty ambassador. Photo credit: Mary Kay

Created by Mary Kay’s global beauty ambassador, Luis Casco (you may recognize him from “Project Runway”), for the Spring 2017 Lela Rose collection, the beauty look centered on highlighting the feminine effortlessness of Rose’s designs. And both brands agree that they share a similar client. Rose said she even grew up using Mary Kay products.

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Inspiration for the Lela Rose spring 2017 beauty look by Mary Kay. Photo credit: Mary Kay
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Lela Rose spring 2017 beauty look by Mary Kay. Photo credit: Mary Kay

While Rose showed her signature floral print frocks and ladylike lace dresses at Café Altro Paradiso in New York, the beauty look consisted of blushing, glowing skin and what Casco calls a “half cat eye” using gel eyeliner. The effect is youthful and flirty.

“This look was inspired by the Lela Rose Spring 2017 Collection, which was all about elegant, feminine prints and fabrics. I was able to enhance the eyes, cheeks and lips in a very subtle and elegant way that looked modern and worked on all skin tones,” Casco said in an email.

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Makeup artist Luis Casco touches up models backstage. Photo credit: Mary Kay

Casco believes the easily personalized look can be mastered and worn by all women, whether they be SMU students or Dallasites.

“Consider this a makeup look that’s like a ‘LBD’ – something that is simple but works and that you can [add] many accessories to!” Casco said.

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