Justin Bieber released his fourth studio album Purpose Friday, Nov. 13. Three years after his last album Believe, Bieber is refocusing his image and sound through singles such as “What Do You Mean?” and “I’ll Show You.” And while Purpose is currently the number one selling album on iTunes, fans really can’t get over the dance video accompaniment to his second single “Sorry.”
The “Sorry” video was released Thursday, Oct. 22, and currently has more than 111 million views on YouTube. Borrowing from Bieber’s own lyrics, Beliebers have watched this new dance video “maybe once or twice. By once or twice, I mean maybe a couple of hundred times.”
The Bieber-less video features a squad of fierce and fun dancers from the Ladies of ReQuest and the Royal Family Dance Crews out of the New Zealand based Palace Dance Studio. The 13 ladies sport ‘90s-era mismatched rainbow outfits while dancing and singing along to the catchy new track.
Parris Geobel, 23, is the choreographer and overall creative mastermind behind the “Sorry” video, and has also worked with the likes of Janet Jackson, Nicki Minaj and Beyoncé. Geobel told Us Weekly the vibe of the video is “colorful, fun, and upbeat,” and although it was originally intended to be a lyric video, Bieber’s team loved it so much they kept it as a dance video.
Instead of hiring a stylist and makeup artist, Geobel (who can be seen in the video wearing a black track jacket and tan work boots) provided the clothes and beauty products – the majority of which were from her own closet and makeup case. And while the crew’s killer wardrobe and dance moves may be stealing the show, their lipstick game is strong, too.
The popping red lipstick trend has been taking over all year (thanks, Taylor Swift), but one color in particular is becoming the must-have for that “red lip classic” look. MAC’s Ruby Woo is a favorite for celebrities and fans alike, and Geobel applied the fiery shade on each of the dancers in the “Sorry” video.
Geobel used the lipstick as a way to unify the 13 very different looks of each woman while also celebrating their individuality. During her interview with Us Weekly, she said with the crazy colors of the clothes, it would have become too busy to all have different lip colors as well. As for Ruby Woo, Geobel said it’s a classic red lipstick that suits everyone’s skin tone.
Luckily for “Sorry” wannabes, the video’s vibrant lipstick style is much more accessible than its already iconic dance style. Purchase a tube of MAC’s Ruby Woo for $17 then practice these epic dance moves. Or take this Buzzfeed quiz to see which “Sorry” dancer you already are instead.