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How Advertisers Find You Online

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Like any good young college student, I love the internet. I use it all the time, for everything from entertainment and dating to studying and career-related stuff. But I don’t love everything about it, and one thing I really hate are the ads. I’m not the most... More »

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Ad Club hosts super event

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The SMU Ad Club hosted a post-Super Bowl viewing party to celebrate this year’s most noteworthy commercials Tuesday in Umphrey Lee. About 22 students and two faculty members visited the Advertising Department to talk about the highs and lows from Amazon’s Alex... More »

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McDonald’s shares some lovin’ during the Super Bowl

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“You payed with love and that’s all we need,” from the McDonald’s $4.5 million Super Bowl commercial, thus kicking off a new campaign into the new month. If you didn’t watch yesterday’s Super Bowl Commercials, you most definitely missed out on McDonald’s newes... More »

Interracial families in the media anger audiences

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The Super Bowl may have already passed, but the impact of a particular commercial is still creating a buzz all over social media. A Cheerios commercial aired featuring an interracial couple and their biracial child. Apparently, some audiences just were not rea... More »