Senior Director of Nike Encourages Audience to Find Purpose
The Senior Director of Global Brand Communications for Nike visited Angelika Film Center last Wednesday.
Tag: advertising
Willie Baronet: The Advertising Professor Using Unique Art to Promote Positive Change
For Baronet, one man’s trash is another man’s treasure.
Advertising Club welcomes new members
Advertising Club had its first meeting of the year on Sept. 4 and is currently welcoming new members.
Meet Brandon Cohanim: The SMU student who turned his dreams into reality before graduating college
Most 20-year-old college students aren’t planning their next shipment from Switzerland, but successful entrepreneur Brandon Cohanim has more than just an exam on his mind. He’s thinking about his next … Read More
How Advertisers Find You Online
Like any good young college student, I love the internet. I use it all the time, for everything from entertainment and dating to studying and career-related stuff. But I don’t love everything about it, and one thing I really hate are the ads.
I’m not the most tech-savvy, and I sometimes worry about how advertisers are tracking me. What’s with the aggressiveness of online advertisers? Why hasn’t there been more a backlash to the way advertisers track us and use our own data against us? And how can I protect myself from the sneaky ways that advertisers find me online?
Advertising guest lecturer on connecting with new generations
An award-winning advertiser said that the new generation of consumers wants a “belief-driven” brand at the Angelika Film Center in Mockingbird Station Feb. 6. David Baldwin, founder of advertising agency … Read More
Ad Club hosts super event
The SMU Ad Club hosted a post-Super Bowl viewing party to celebrate this year’s most noteworthy commercials Tuesday in Umphrey Lee. About 22 students and two faculty members visited the … Read More
SMU Ad Team takes on new year, new coach
The award-winning SMU Ad Team prepares to take on a new client and a new coach.
McDonald’s shares some lovin’ during the Super Bowl
“You payed with love and that’s all we need,” from the McDonald’s $4.5 million Super Bowl commercial, thus kicking off a new campaign into the new month. If you didn’t … Read More
Interracial families in the media anger audiences
The Super Bowl may have already passed, but the impact of a particular commercial is still creating a buzz all over social media. A Cheerios commercial aired featuring an interracial … Read More