SMU’s most fashionable alumnae: Brooke Reagan

California cutie Brooke Reagan knows a thing or two about fashion. She currently works as an account consultant for, a new publishing tool at rewardStyle that enables bloggers to share ready-to-shop Instagram posts with their followers. Plus, she maintains her own fashion and lifestyle blog, Brooke du jour.

The journalism and fashion media alumna interned as a fashion intern at FD and as a features intern at Marie Claire in New York. Reagan was even style editor at the Daily Campus for one semester. The result is an impressive resume, especially when considering she only just graduated in spring 2014.

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Reagan works as an account consultant for and maintains her own fashion blog, Brooke du jour. (Photo by LinkedIn)

But Reagan has a secret. When she created Brooke du jour in August of her junior year, she didn’t really know what she was doing. With her favorite fashion bloggers in mind, she simply set out to create her own. And if that required almost constant shopping? So be it.

“I [have] stuck with my blog for the past three years because I love it,” said Reagan. “I’m always thinking about my blog – what kind of content I’m going to curate, how to make it better, etc.”

A self-described girly-girl, Reagan has a weakness for color (especially pink). She finds fashion inspiration from other fun and flirty blogs like Southern Curls and Pearls and The Sweetest Thing. J. Crew catalogs are her stylistic go-to and Reagan makes it a habit to visit the mall weekly to pop into all her favorite stores.

“At the end of the day, though, I pick clothes I feel good in and make me smile,” said Reagan.

But perfecting a personal blog isn’t all smiles and shopping. Consistent, high-quality posts are a must. Reagan suggests posting no less than three times a week. A great camera, photographer and site design are invaluable resources as well.

“The hardest part about blogging, for me, is learning how to turn a hobby into a strategic business,” said Reagan. “I’m learning every day.”

Which explains why Reagan credits the glam park picnic she planned for her blog’s third anniversary as her favorite post ever. The party was complete with beautiful flowers, yummy pastries and gorgeous floral separates from Erin Fetherston (in pink, of course!).

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The glam birthday party picnic Reagan created for Brooke du jour’s 3rd anniversary is her favorite blog post ever. (Photo by Brooke du jour)

“The whole atmosphere was very celebratory, and I was so proud and excited that I made it to the three-year milestone,” said Reagan.

So what’s Reagan’s advice for building a stylish wardrobe and starting a successful blog?

“You’re capable of creating something awesome,” said Reagan. “Go do it.”

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